ASAHIROENTGEN brand

Imaging new visions.
Medical care changes through the ability to observe.
It changes treatments, so that the sick can be returned to health.
More than anything, it can change a patient’s anxiety into hope.

From clearer images we enable higher quality treatment,
better treatment decisions, so advancing medical care.

Imaging new visions, for better medical care.
It is our mission and our responsibility to follow this path set out before us.

Philosophy

This logo consists of Logo figure, Logo type (ASAHIROENTGEN), and Slogan (Imaging new visions.).

＜Logo design＞
The logo consists of “A” and “R” that indicate ASAHIROENTGEN, and were created with two different motifs, line and curve. The brand color also uses two colors, navy blue representing intelligence and sincerity, and light blue for challenges and positivity. Line and curve, and navy blue and light blue. Combination and fusion of, and the effect given by these two different motifs represent a flash inspired by a new vision, impression of “light and shade” familiar with X-ray, and “sincerity and positiveness,” our brand personality.