{"id":10,"date":"2021-04-29T17:17:24","date_gmt":"2021-04-29T08:17:24","guid":{"rendered":"https:\/\/asahi-xray.co.jp\/global\/wp\/?page_id=10"},"modified":"2026-07-17T13:49:48","modified_gmt":"2026-07-17T04:49:48","slug":"company","status":"publish","type":"page","link":"https:\/\/asahi-xray.co.jp\/global\/company\/","title":{"rendered":"Philosophy and Policy"},"content":{"rendered":"<section class=\"company-contents company-message-wrap\">\n<h2>Message from President<\/h2>\n<div class=\"thumb-wrap\">\n    <img src=\"https:\/\/asahi-xray.co.jp\/global\/wp\/wp-content\/themes\/asashi_global\/img\/page\/company_message.jpg\" alt=\"Message from President\" \/>\n  <\/div>\n<div class=\"text-wrap\">\n<p class=\"title\">Earning further trust from customers<\/p>\n<p>\n      Since our foundation in 1956, as a manufacturer dedicated to dental X-ray<br \/>\n      equipment, we have maintained our growth by continuing to push research<br \/>\n      and development ahead of the times, for the single goal of satisfying our<br \/>\n      customers.\n    <\/p>\n<p>\n      The current environment around us is dynamic; some of the main changes are<br \/>\n      advancements in dental treatment, the widely varied business conditions of<br \/>\n      dental clinics, and increasing competition in the industry including<br \/>\n      overseas competitors.<br \/>\n      While pursuing our challenge, we were pleased to celebrate our 60th year<br \/>\n      in 2016. <br \/>\n      In every situation in any era, our continued and eternal hope is a<br \/>\n      business that is needed by customers and society.\n    <\/p>\n<p>\n      Currently, we are at the cusp of a game-changing turning point, from a<br \/>\n      dedicated manufacturer of X-ray equipment units for dental applications to<br \/>\n      a total solution provider in which various devices including CAD\/CAM<br \/>\n      systems and oral scanners are interconnected.<br \/>\n      For such a milestone, we will again return to our beginnings, the spirit<br \/>\n      of our foundation, \u201cValue that only ASAHIROENTGEN can create\u201d to bring<br \/>\n      about renewed growth anchored in the trust of our customers.\n    <\/p>\n<p>\n      Our company philosophy values harmony with others. To create and present<br \/>\n      products and services that are wholly trusted and bring satisfaction to<br \/>\n      our customers, we hereby commit to build a working environment where each<br \/>\n      of our members collaborate with each other with motivation and optimism.\n    <\/p>\n<p>\n      With our original pioneer spirit in mind, we will strive for a new<br \/>\n      challenge that further makes us sought after by customers, employees,<br \/>\n      business partners, and communities.\n    <\/p>\n<\/p><\/div>\n<\/section>\n<div class=\"company-thumb-wrap\"><\/div>\n<div class=\"main-contents-wrap company-contents page-contents\">\n<section\n    class=\"company-contents company-contents2 company-mind-wrap\"\n    id=\"company1\"\n  ><\/p>\n<h2>Company Philosophy<br \/>Management Policy<\/h2>\n<dl>\n<dt>\n<h4>Company Philosophy<\/h4>\n<\/dt>\n<dd>\n        As a reliable manufacturer of medical devices, we cherish<br \/>\n        <span style=\"font-style: italic\">&#8220;Wa&#8221;<\/span> (harmony), continuously<br \/>\n        create new value, and contribute to realizing a healthy and enriched<br \/>\n        society.\n      <\/dd>\n<\/dl>\n<dl>\n<dt>\n<h4>Management Policy<\/h4>\n<\/dt>\n<dd>\n<ul>\n<li style=\"margin-left: 1rem; text-indent: -1.5rem\">\n            1. We will cultivate our skills, and devote ourselves to produce<br \/>\n            products and services for customer satisfaction.\n          <\/li>\n<li style=\"margin-left: 1rem; text-indent: -1.5rem\">\n            2. We will sincerely address building a workplace environment in<br \/>\n            which each member respects and trusts every other.\n          <\/li>\n<li style=\"margin-left: 1rem; text-indent: -1.5rem\">\n            3. We will aim for continued growth as a global company through<br \/>\n            global and interactive alliances.\n          <\/li>\n<li style=\"margin-left: 1rem; text-indent: -1.5rem\">\n            4. We will follow compliance standards for faithful and sound<br \/>\n            company management.\n          <\/li>\n<\/ul>\n<\/dd>\n<\/dl>\n<dl>\n<dt>\n<h4>Code of Conduct<\/h4>\n<\/dt>\n<dd>\n<ul>\n<li style=\"margin-left: 1rem; text-indent: -1.5rem\">\n            1. Each of us will respect each other based on the spirit of Wa<br \/>\n            (harmony).\n          <\/li>\n<li style=\"margin-left: 1rem; text-indent: -1.5rem\">\n            2. In pursuit of satisfied and happy customers, we will constantly<br \/>\n            work with our colleagues on creating new value in the company.\n          <\/li>\n<li style=\"margin-left: 1rem; text-indent: -1.5rem\">\n            3. We will cultivate our skills and potential from a global<br \/>\n            standpoint.\n          <\/li>\n<li style=\"margin-left: 1rem; text-indent: -1.5rem\">\n            4. Daily, we will review our conduct humbly, and continuously seek<br \/>\n            opportunities for further growth.\n          <\/li>\n<li style=\"margin-left: 1rem; text-indent: -1.5rem\">\n            5. We will keep order as members of society, and comply with the<br \/>\n            rules inside and outside of the company.\n          <\/li>\n<li style=\"margin-left: 1rem; text-indent: -1.5rem\">\n            6. We will strive for heartful contributions to the society and<br \/>\n            maintenance of the global environment.\n          <\/li>\n<\/ul>\n<\/dd>\n<\/dl>\n<\/section>\n<\/div>\n<section class=\"company-contents company-policy-wrap\">\n<h2 id=\"hinshitsu\">Quality Policy<br \/>Environmental Policy<\/h2>\n<div class=\"policy-wrap\">\n<h4>Quality Policy<\/h4>\n<p class=\"read\">\n      Based on our Company Philosophy and Management Policy, we are promoting<br \/>\n      our Quality Management System (QMS) activities and continued improvement,<br \/>\n      product development and quality control to gain an even higher level of<br \/>\n      satisfaction and trust from our customers. As a manufacturer of medical<br \/>\n      devices, we have obtained certifications from international standards ISO13485 (QMS for medical<br \/>\n      devices).\n    <\/p>\n<p>    <!-- \n\n<div class=\"auth-wrap clm-wrap\">\n      \n\n<div class=\"auth\">\n        \n\n<h5>ISO13485<br \/>QMS for medical devices<\/h5>\n\n\n        \n\n<div class=\"thumb-wrap\">\n          <img\n            src=\"https:\/\/asahi-xray.co.jp\/global\/wp\/wp-content\/themes\/asashi_global\/img\/page\/ISO13485_EN.jpg\"\n            alt=\"ISO13485 QMS for medical devices\"\n          \/><br \/>\n        <\/div>\n\n\n      <\/div>\n\n\n      \n\n<div class=\"auth\">\n        \n\n<h5>ISO9001<br \/>Quality Management System<\/h5>\n\n\n        \n\n<div class=\"thumb-wrap\">\n          <img\n            src=\"https:\/\/asahi-xray.co.jp\/global\/wp\/wp-content\/themes\/asashi_global\/img\/page\/ISO9001_EN.jpg\"\n            alt=\"ISO13485\u3000Quality Management System\"\n          \/><br \/>\n        <\/div>\n\n\n      <\/div>\n\n\n    <\/div>\n\n -->\n  <\/div>\n<div class=\"policy-wrap\">\n<h4>Environmental Policy<\/h4>\n<p class=\"read\">\n      We comply with the relevant laws and regulations as well as our official<br \/>\n      commitments concerning all of our business activities in the development,<br \/>\n      design, manufacture, sales, after maintenance of our products, to minimize<br \/>\n      environmental impact.\n    <\/p>\n<\/p><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Message from President Earning further trust from customers Since our foundation in 1956, as a manufacturer de\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"company.php","meta":[],"_links":{"self":[{"href":"https:\/\/asahi-xray.co.jp\/global\/wp-json\/wp\/v2\/pages\/10"}],"collection":[{"href":"https:\/\/asahi-xray.co.jp\/global\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/asahi-xray.co.jp\/global\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/asahi-xray.co.jp\/global\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asahi-xray.co.jp\/global\/wp-json\/wp\/v2\/comments?post=10"}],"version-history":[{"count":47,"href":"https:\/\/asahi-xray.co.jp\/global\/wp-json\/wp\/v2\/pages\/10\/revisions"}],"predecessor-version":[{"id":5082,"href":"https:\/\/asahi-xray.co.jp\/global\/wp-json\/wp\/v2\/pages\/10\/revisions\/5082"}],"wp:attachment":[{"href":"https:\/\/asahi-xray.co.jp\/global\/wp-json\/wp\/v2\/media?parent=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}